Friday, July 19, 2013

On Social Media Tactics: Speed

On Social Media Tactics: Speed

For more information visit: Twitter Vs. Mainstream Media: Science Proves Which Breaks News Faster

What is the buzz? And how do we use it at the bottom to stir the forces north of us? One thing seems certain: a critical component is speed.

It is currently my belief, but not my experience, that there is more ways than just the festival circuit for new filmmakers to catch the eyes of industry green-lighters. Some say that twitter is dead. Perhaps in certain functions it's true. And maybe in other ventures where the scope of a project is both limited and robust, like the production and emergence of a film, it's a perfect tool.

A production blog carries the unfortunate problem of either over-exposing a show before it's public fate is guaranteed or exposing it too soon and letting the audiences excitement wane. Timing can't be fixed by twitter, but the amount of attention a blog post demands versus the efficient anecdotal process of tweeting, where by information is forced to be concise, might be the question to address during a promotional phase of production.

Add to this consideration the understanding provided below, where the speed of information travelling across twitter gives it a distinct attribute over traditional media, and yet Twitter is free, the internet omnipotent. If you have a killer production staff and the movies engine has momentum, you might risk Twitter's capacity to announce your development process, your investment rewards, your teasers and trailers, your vimeo feature-ettes, your first screening, your lessons learned and what's coming next.

If you took the time to develop an e-mail blast for your company or brand, then I imagine your communicative power would be greatly enhanced if your network were encouraged to communicate updates this way.

"As it is said, be swift as the thunder that peals before you have a chance to cover your ears, fast as the lightning that flashes before you can blink your eyes." ~ Select commentary translated by Thomas Cleary in the Shambhala publication of Sun Tzu's the Art of War.

Let's get what we came for,
C.M. Sanchez III