Tuesday, July 9, 2013

On Project Diversity

On Project Diversity,

For more information, visit Universal’s Year-Long Turnaround Shows Cyclical Nature Of Insane Movie Business

Essentially Universal had some big-budget flops and chose to develop safer bets while having some surprise successes along the way. The scorecard reads Universal at the top among studios over 12 month studios and on a 'cash for cash' basis, whatever this means exactly.

What emerging companies can take from this is that since the nature of the industry is cyclical it makes sense to have more than one strategy and more than one producer developing business. There need to be a mix of aggressive and safe players AND content. Regulated growth of any must come with deliberate awareness of the audience and an instinct for talent. When one seems to be failing move to the other while developing the former - if I may, it's just like the body's energy systems trading off eachother: aerobic for endurance, anaerobic for impact, ATP for emergencies...

Yeah I'm not sure how this translates exactly. The point is don't fear - diversify, be like water and adapt to the seasons.

Lets get what we came for,
C.M. Sanchez III