Sunday, August 25, 2013

VOD and why it's important

VOD and why it's important,

For more information, visit: After destroying newspapers, the Internet is now poised to disrupt television

'You might have to abandon cable distribution and get a slot on Netflix, but content is in such high demand “that you will be able to make money… It really shouldn’t change your financial outlook or your survival.”'

We need to bring this point up: Up until this generation of digital streaming, content providers had to cap their productions to how many slots were available at primetime or how many weekends were available for theater exhibition throughout the year. It didn't matter the genre, or demographic, there was only so much viewing potential given what you're aiming for, so even if you were good, you could be rightly refused because there's nowhere to put you. That's changed.

Now that people can view on-demand during times that are convenient for them, store content indefinitely and share content quicker, the idea that content is in constant demand should speak to indie-producers and emerging artists as a reason for greater commitment and conviction to to the cause. If you're not coming across this idea at school, or from your peers, mentors or business partners, here it is. Start producing and start selling. So far as the rumor mill has it, your audience is effectively opening up to the world at large where there is no limit to show-times available or the amount of people you can reach. That means financiers are looking and will be open to more show and those that can't keep an open and aggressive mind for new talent but not be getting the point anyway. So, what have you been up to lately?

Let's get what we came for,
C.M. Sanchez III