Sunday, August 25, 2013

On assessing Box Office dollars and whether or not it matters

On assessing Box Office dollars and whether or not it matters,

For more information, visit: Record Summer Movie Box Office? Great News for Universal, Bad News for Sony

You're right Scott. It doesn't matter to Wall St. It doesn't matter to the studios compared to how their individual performance matters. But what we can take away from the record-breaking Box-Office totals is either one of two things: more people are watching films than ever OR these numbers are indicative of the 3D-induced price-hikes and could just as well represent a decrease in overall attendance masked to confuse the public into believing they are actually watching more movies and they might as well continue to do so. A marketing ploy that benefits the entire industry is one that makes us think we've always been to the movies and will continue to be there, and not Netflix, nor On-Demand, nor Day & Date releases can stop it. But I wonder, if just as many movie-goers were paying $18 instead of the $7 they used to a decade ago, if the numbers and attendance rates would in-fact be way higher.

It makes me think about how marketers manipulate information, and sadly, if there isn't something to be gained by such a practice in the pursuit of stable filmmaking. With all the money in play, I can't say I blame them.

Let's get what we came for,
C.M. Sanchez III