Monday, January 13, 2014

The Proposed Youtube Bill of Rights

The Proposed Youtube Bill of Rights,

For more information, visit: Jason Calacanis Releases ‘YouTube Creators’ Bill of Rights’

"Succinctly, Calacanis defines those rights as 1. Access to a creator’s audience via email; 2. Standardized advertising rates of 30%, as modeled by the App Store, Google Play, and more; 3. 80% control of channel design and functionality with a 60-day review period for all platform-imposed changes; 4. Advertiser disclosure after a $5,ooo sponsorship to encourage a mutually beneficial relationship between advertisers and creators; 5. Comarketing and promotion recompensation in the form of 20% reimbursement to the creator if the platform garners either one million viewers or one million dollars to encourage expansion for both creator and, ultimately, the platform."

Standardized formulas are what sustainability is about.  As long as the manufacturers are supported the distributors are able to grow regularly.  The key distinction which imposes on that growth is greed and competition.  Moderate growth isn't attractive.  There needs to be spikes and wide profit margins for leading companies to stay in the lead against competitors who are always trying to improve on what's existing.  It's one of the positives of the free-market to have innovation as an absolute necessity.  The problem is when that need eclipses support for laborer.

Because there is no precedent for the internet and this age for digital consumerism, content creators are indeed ignorant as to what is a raw deal and what isn't.  Many of us considered adults today were born before the AOL-wave and the generation in which digital technology was a part of life.  There's still quite a bit of analog legacy left in the world.  So anything that combines income with free expression appears insanely wonderful.

But this type of work is taking up a greater part of the general consciousness.  More and more are people turning to the internet to engage in some form of expression in order to cut out industry gatekeepers.  But without that bottleneck and no guideposts we all wind up just distracting from each other.  The expansion of the use of free-speech is half mindless chatter.  Granted we are learning from one another, but it hasn't yet proved to form the ecology of tomorrow where goods are synonymous with ideas in this generalized state.

Still, productions are not just ideas.  And it's important for content creators to recognize a need for standardized agreement which should be upheld now that we understand consumers have a taste for the product.  I suppose the history in similar events of commerce are similar and the rise of digital unions are inevitable.  It's not a matter of if content creators should organize, but when.

Let's get what we came for,
C.M. Sanchez III