<< This is what you wanna do to your market audience. (Googling haymaker photos is pretty hilarious. We pay a lot of money to watch people do this to each other. Bananas! I digress.)
This is what you wanna do with your product and for the last several years I have to admit it's just been easier being a lazy muffin.
I get a great idea and that's where it stays. But according to the article the process of creating a consistent package isn't all that different from selling up to a financier. You need to have some solid homework and materials ready for the push and an ongoing plan in place to stay with the momentum. For marketing a film, especially a no-budget for an emerging artist, thinking like a professional shouldn't be a "maybe." You need to use every available piece of advice because there are no more excuses and no more shortcuts.
That said I wanna break down where I've been on debugging the willpower question.