On the Distribution Revolution,
For more information, visit: Declaration of Indies: Just Sell It Yourself!
I love this article!
Some ideas to throw around:
a) consultants or consulting firms are switching their model to flat fees from percentages. Still do your research but this makes things a little easier to negotiate for indie distribution. And its good to know that some people are finding success dealing with consultants rather than having to take the entire marketing/distributing burden on their own shoulders, or worse, taking crappy deals from larger commercial entities that don't see the income potential and won't invest the appropriate time.
b) Hybrid distribution is what happens when you maintain your direct sales rights while selling off platforms such as DVD or VOD. The original method had you providing all rights to one domestic distributor.
c) Virtual Infrastructure is the network you create cross-promoting with other content creators across the internet. Because websites can bounce information around so quickly, it means you can setup your online store, attach it to your blog, go to work sharing your story and supporting other artists and still be promoting your work and your revenue. It's like social media with the buy component (see LittleCast and VHX)
D) Transmedia is telling a story or exploiting a story elements across multiple platforms. Think your film would make a great video game, contact indie developers. Think your story would make great fan fiction or a graphic novel, continue the journey across other mediums. Spread out the universe of your world and you'll have what Lucas built, a franchise.
Let's get what we came for,
C.M. Sanchez III
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