On CRI's Tips for Grassroots Marketing and Distribution,
For more information, visit: 5 Tips for Grassroots Film Distribution from Producers of 'Beasts of the Southern Wild'
Important work is being done to debug the process of galvanizing a niche market or target audience. The tips provided above seem to lean in favor of supporting "issue" filmmakers, however much of the information can also aid narrative filmmakers as well.
For instance, observing demographics and reaching out to local communities can happen in small towns, but it can also happen in the LES, DUMBO, the Village, Flatbush, Corona, Downtown Brooklyn, Chelsea, etc.
Additionally, sharing resources with other filmmakers with similar interest is one of the lead benefits of entering the practice from a college community.
Emerging producers and directors should take a closer look at these blog posts and take better care of how they log their resources and develop relationships. Until you have studio or equity support, you are your own representation and without a consumer base to receive your product, you simply don't exist. If you're determined to succeed, you're going to have to reach out to people.
Let's get what we came for,
C.M. Sanchez III
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